Network Marketing Basics – Is The Fortune Truly In the Followup?
As a Multi Level Marketing Associate you have more than likely heard your upline saying on many occasions that the fortune is in the follow up, but what is actually meant by follow-up? We are also told that statistically it will take 5 or more follow ups for the majority of people to come to a purchasing decision, so must we still contact prospects even when they have no interest in our offer?
When we think about following up in Multi Level Marketing, a lot of us will probably have an image of nervously picking up the phone to phone back all of the prospects who said no to our offers in the previous month! This is why for a lot of us the task of following-up in the usual way is a worrying task!
If your motive for ringing your leads back is so that you can persuade them to enrol in your business, then it may be clear why they are not particularly enthusiastic to take your calls! But month in and month out we are usually still told by our upline leader to continue with this method until the stress and rejection becomes too great and we either quit, or research a better approach to promote our opportunity.
If you have found yourself feeling this way in your Multi Level Marketing business then here are a couple of strategies that you could utilise to reduce the pressure of the Multi Level Marketing followup process.
If your aim is to develop your team with the old-school word-of-mouth marketing strategies then the first alteration you must consider is to always introduce your prospects to the industry of Multi Level Marketing before you provide details of your business.
The followup process is often made hard because prospects have unexpressed objections about the Multi Level Marketing industry, or home businesses in general, so try sharing information about the Multi Level Marketing industry before you ever give them the option to look at your company.
If you encouraged friends or family members to evaluate information about an industry that you have chosen to become a part of, instead of asking them to partner you, then you would be far more likely to have an opportunity to answer all of their objections and questions and hence, get a good response. If they choose to find out more about your company once they have learned about the Multi Level Marketing industry then follow-up is going to be something you can do much more efficiently.
As following up is all about solving questions, you can get a lot of this done successfully before you even discuss your company. This will mean that your prospects should be more able to make a well-informed choice once you have shown them your business.
If you are building your Multi Level Marketing opportunity on the web then followup can be done automatically by using an email auto-responder series. Each email that is sent out to your subscriber list is another part of the follow-up process.
When you do not already know your prospects (i.e. on the Internet), it is often necessary to make use of your follow ups to build a trusting relationship between you and them. That is why it is far more important to share a wealth of free information about the Multi Level Marketing industry before ever introducing your company and opportunity. The key to a powerful Multi Level Marketing followup strategy using the Internet is to get a feeling for the balance between the 'free information' you give to your potential business partners and the 'requests to take action'.
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